- Analytical CRM Relevant Informations on the basis of your customer data
- Geofencing Analyse your visitors at the Point of Sale
- Community Insights Gain relevant insights in social networks
- Segmentation 2.0 Identify Customer Clusters
- Customer Journey Analytics Connecting Touchpoints
Using your customer data, we can extract new information and identify relevant patterns. These insights can be enriched with additional data and refined further. The result: comprehensive and precise customer profiles that help you to define the right introductory and follow-up products and to address suitable customers using the right communication channel. Based on these findings, statistical doubles of your customers can be addressed to attract new customers.
Learn more about your visitors at the Point of Sale (POS). Thanks to geofencing, we can record anonymous store visitors at the POS in accordance with data protection regulations and contact them digitally. Furthermore, we can describe an corresponding customer type using mathematical methods. This general type is then used to select ``Lookalikes`` for the data protection-compliant communication with target groups.
What do consumers think about your brand, your products or the competition? Social Listening is a good way of finding out, but very large and unstructured amounts of data are generated daily in social networks, forums and blogs. The real challenge is to filter the crucial content from the flood of data and identify brand-relevant influencers. Community Insights from Schober now does that for you.
Using customer segmentation, customer clusters can be identified from your CRM data and then approached separately for each cluster. Persona formation and segmentation 2.0 go further: You can draw a comprehensive picture of fictitious persons who correspond to your customer types in accordance with data protection regulations. This enables you to accurately match your communication to these sample personas.
Customer Journey Analytics
The average consumer needs 6 touchpoints before making a purchase. Potential customers get in touch with your company via various channels on the customer journey. With our cross-channel identifiers you can learn which route your customer took from your homepage, via Facebook, XING, LinkedIn, Google, News etc. to get in touch with your company. Connect these touchpoints and react in real time - with Customer Journey Analytics.
Would you like to know more?
Then make an appointment now and receive exciting market insights about your customers,
inactive customers as well as prospective customers and visitors to your website.