Frank Bieletzki und Martin Brahm zeigen, wie Unternehmen ihren B2B Vertrieb digitalisieren und den Weg zum Kunden verkürzen.Jetzt anmelden
One of the largest real estate agents in the German-speaking area receives several thousand enquiries every day via online contact forms from interested parties who wish to sell their property or purchase a new one.
The leads are then processed locally by regional agents. The company is now looking for a way to automatically enhance the leads with valuable additional information in order to enable a more personalised approach. Through the Schober Home Segments, we have a wealth of household-related information at our disposal that enables us to address customers in an optimized manner and significantly increase the probability of closing a deal.
The enhanced attributes allow the real estate agent to see at a glance how best to address the potential buyer. Since the process was mapped almost in real time, the broker can immediately contact a promising lead and make an appointment.
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