Podcasts Archive

Chefsache Vertrieb – Sven Waldenmaier in the podcast with Tobias Epple

Tobias Epple and Sven Waldenmaier on digitalization in sales

Two Kornwestheimers meet in a podcast… No, this is not the beginning of a joke, but an interesting (but also humorous) conversation between Spiegel bestselling author Tobias Epple (“Verkaufen mit Herz”) and Sven Waldenmaier (Teamlead Sales at Schober). In line with the title of his new book, it’s all about“Chefsache Vertrieb” – interesting insights into life, sales and good customer relationships.

Click here for the podcast:

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Address data, CDPs and the use of external data

Martin Brahm in conversation with Dr. Jörg Reinnarth

Martin Brahm, Managing Partner of the Schober Information Group, was a guest on Dr. Jörg Reinnarth‘s podcast“More profit with marketing automation“.

The two discuss the use of external data for various purposes such as acquiring new customers, customer reactivation and customer value analysis. The influence of weather data on customer behavior is also highlighted. The importance of a customer data platform (CDP) and the challenges of data cleansing will also be discussed.

Click here for the podcast.

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Simply fill out the form with your data and your request. We will get back to you as soon as possible. Alternatively, you can also make an appointment directly via Calendly.

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