Efficient customer loyalty and increased sales at alltours
The tour operator alltours has commissioned us to further develop our data-based marketing platform udo in order to structure and consolidate existing customer data and enable automated targeted marketing campaigns.
The aim: to strengthen existing customer relationships and increase cross-selling sales.
What did we do? Read on …
Based on these requirements, Schober’s data governance and customer data platform, udo , was adapted to the specific needs of alltours. After just a short time, alltours received a customized solution to automatically send emails with various marketing and sales targets. An AI-based target group selection ensures precise campaigns that are tailored to the respective customer behavior.
Customer goals and the solution: efficient use of data and a targeted approach
Among other things, alltours wanted to gain better insights into general booking behavior in terms of travel frequency and travel type in order to be able to tailor better offers to its customers. In addition, inactive customers were to be reactivated and the use of the alltours app increased.
The solution consisted of the individual adaptation of udo in the areas of data consolidation with underlying database, data cleansing and refinement as well as general data maintenance. With the data universe integrated in udo, which comprises 58 million consumer data with numerous characteristics, the alltours data can be enriched with valuable additional information in a targeted manner. This not only enables immediate and comprehensive insights into the company’s own customers and prospective customers, but also precise customer segmentation. In addition, the platform provides valuable insights into topics such as travel duration, booking times and changes in booking habits due to the coronavirus pandemic.
The added value for alltours: Sustainable business success through modern marketing processes
The introduction of udo brings numerous advantages for alltours:
- More bookings and sales: Thanks to targeted e-mail campaigns tailored to customer needs, the number of bookings and sales have already increased.
- Customer retention and new customer acquisition: Personalized approaches help to strengthen existing customers and successfully win back inactive customers.
- Modern marketing database: As a data-based platform, udo enables fully automated campaign management and rapid adjustments in real time.
- AI-supported target group selection: The machine learning algorithms anchored in udo can draw on a more relevant database thanks to the integrated Schober data universe. More precise segmentation allows campaigns to be designed even more effectively.
- Efficient cross-selling: campaigns automated in udo enable cross-selling offers such as travel insurance, which act as an additional sales driver.
“Thanks to the cooperation with the Schober Information Group, alltours was able to noticeably optimize its customer management and set up a flexible, automated solution that sustainably increases sales and customer satisfaction,” says Dr. Georg Welbers, Managing Director of Marketing and Sales at alltours. Martin Brahm, Managing Director of the Schober Information Group, adds: “We are very pleased about the successful cooperation with alltours and still see a lot of potential for the further development and optimization of the marketing processes.”
With this partnership, Schober and alltours are demonstrating how data-based solutions can sustainably increase the efficiency and effectiveness of modern marketing strategies.
