Automated customer acquisition & sales increase
Acquire more new customers
and increase the sales of your existing customers
udo does it for you – fully automatically!
- More leads, less effort: automatic lead generation and qualification
- New customers on autopilot: smart sales and marketing automation
- Increase sales: reactivate existing customers in a targeted manner & promote cross-selling
UDO – A PLATFORM FOR THE NEXT GENERATION:
udo helps to win the Digital Champions Award
With the help of udo, our customer bevo was able to digitize its sales and marketing processes. This was also considered innovative by DIGITAL X (an initiative of Deutsche Telekom and WirtschaftsWoche) and rightly honored with the Digital Champion Award. The reasoning: “By digitizing its sales and marketing processes and automating lead scoring, i.e. determining the willingness of potential customers to buy, bevo has significantly improved its processes. The time gained can be used to support existing customers.”
Cycle of data management, analysis and customer acquisition
Only with udo can you use AI and the power of data.
Common CDPs work with first-party data, i.e. the customer’s own CRM data. However, these are neither cleaned up nor enriched, nor is there access to genuine new potential. As a result, the analytical view always remains one-dimensional on existing contacts and lacks access to additional potential in the area of new customer acquisition.
udo is a combination of data value management and customer data platform, making it a next-generation platform.
Both in the business-to-business (B2B) and business-to-consumer (B2C) segments.
The only platform that combines Data Value Management and CDP and provides a complete data universe for …
Meaningful analyses only work with “clean” and comprehensive data.
Both data cleansing and data enrichment are already integrated in udo.
Real AI (artificial intelligence) only works with billions of learning datasets.
udo stands for universal data orchestrationand has the Schober data universe in its belly with 4.6 million company data, 70 million personal data and billions of characteristics.
With udo and the Schober Data Universe, you not only automate your existing customer communications as you would with ordinary CDPs, but you get real value for deep customer insights, AI-powered automation of your lead processes, and endless opportunities in new customer acquisition.
Thanks to the data universe integrated in udo (business and consumer), you have access to real new potential and can therefore not only automate your existing customer communication, but also successfully manage your AI-based new customer acquisition across all channels.
70 million postal addresses
25 million e-mail addresses
25 million house information
with billions of additional descriptive features
(e.g. socio-demographics, leisure, automotive, energy, travel, media, etc.)
4.6 million postal addresses
5.5 million decision-makers
3.3 million e-mail addresses
3 million mobile contacts
each with billions of additional descriptive features
(e.g. industry, company size, employee class, technologies, website keywords, etc.)
Data enrichment in udo with the highest quality
& GDPR compliance
Data origin & quality – transparency for your trust
We place the highest value on data quality, timeliness and legal certainty. That is why the data used in udo comes from verified, trustworthy sources:
- Business data: from publicly accessible directories that are regularly checked for up-to-dateness and accuracy.
- Consumer data: from our own surveys and from certified partners, with the verifiable consent of the data subjects (opt-in).
100% GDPR-compliant data enrichment
Data protection and compliance are essential for us. udo fulfills all requirements of the GDPR to guarantee you a secure use of the data:
- Transparency: All data is collected and processed according to clear, documented processes.
- Legal compliance: Processing is based on legitimate interests and/or consent in accordance with Art. 6 GDPR.
- Secure data processing: We use the latest technologies and encryption methods to ensure maximum security for your data.
Why is udo von Schober unique as a CDP compared to other platforms?
Unique selling point:
udo is the only platform that works seamlessly with Schober’s comprehensive database – including:
- Billions of characteristics on private individuals, households & companies
- Up-to-date microgeographic and demographic data
- B2B and B2C data enrichment in real time
Advantage:
users immediately receive a qualified, data-based customer image – without having to rely on external data provider or third-party integrations.
Unique selling point:
udo enables customer insights at the touch of a button, e.g. through:
- Automated customer segmentation
- Target group comparisons with the market (“recognize blind spots”)
- Behavioral, purchasing power and interest profiles
Advantage:
No need for an additional data science team or external tools – udo provides the intelligence directly.
Unique selling point:
While many platforms specialize in sending emails or analysis, udo:
- Data import & enrichment
- Target group selection & planning
- Campaign management across multiple channels (email, print, display, social)
- Performance measurement incl. uplift analysis and attribution
Advantage:
A central interface for understanding and targeting customers – and measuring results.
Unique selling point:
Made in Germany speaks for itself.
- Server location & data storage exclusively in Germany
- Private udo cloud (your data is in your own environment)
- GDPR-compliant data handling (incl. data pseudonymization, opt-in logic)
- Consulting & auditing by Schober compliance experts
Advantage:
Data security & compliance for companies that work with sensitive customer data – e.g. in the financial or healthcare sector.
Unique selling point:
udo is not just a “tool”, but also provides strategic support for the user:
- Setup & onboarding by experts
- Individual customization on request
- Training, support & success monitoring
Advantage:
No self-service hurdle as with other platforms – companies are actively supported.
Digitization of sales and marketing
Advantages of digitization regarding …
- Data Analytics and AI
Reduction of process and acquisition costs with automated contact routes
- Sales resources
Reduction in personnel requirements for the selection, evaluation and initial approach of suitable target customers - Digital technologies
Centralized processing and dissolution of data silos with permanent data maintenance for smooth automation - Campaigns
Central control, optimization of return on advertising spend and improvement of customer communication
udo – the only reasonable basis for:
Marketing Automation
Targeted campaigns or automated contact routes.
Digital or print.
Reduce effort and maximize your success!
Sales Automation
Lead your leads automatically to the conclusion and next purchase.
Up- & cross-selling at the highest level.
udo Starter: It all starts with a customer profile analysis
The functionalities and set-up of a customer data platform can appear complex at first glance. Although “udo” is very easy to use, you may first want to familiarize yourself with the numerous added values that udo offers you.
This is exactly why we developed our udo Starter. Start where success always begins: with a sound understanding of your customers. The udo Starter makes exactly that possible – quickly, easily and at the touch of a button. You do NOT need any IT resources, you can get started right away.
OUR ANSWERS
What does data value management mean?
Data Value Management (DVM) refers to the systematic management, use and optimization of data in order to maximize the value of data for a company. The aim is to not just view data as a passive asset, but to actively manage and control it in order to achieve strategic and operational benefits.
Key aspects of data value management:
- Data as a strategic asset: Data is seen by companies as a valuable resource that can drive business success. DVM helps to recognize and use the potential value of data for various business processes.
- Data quality and consistency: For data to have value, it must be of high quality. DVM ensures that the data is accurate, complete, consistent and up-to-date. Data quality assurance is a central component.
- Data utilization and analysis: DVM also includes the promotion of data analysis to gain insights that lead to better business decisions. It helps to make the best use of data, e.g. to improve market insights, customer behavior or operational efficiency.
- Data management and governance: A central component of DVM is data management, including data architecture, data integration and data flow control throughout the company. Data governance also plays a major role in ensuring that the use of data complies with legal and ethical requirements.
- Creating value from data: DVM provides processes, tools and frameworks to ensure that companies can extract the maximum value from their data. This can lead to better business models, innovative services or products.
- Risk management and compliance: Data value management also includes the aspect of risk management. As data is often sensitive and regulated, DVM must ensure that compliance requirements are met and data protection risks are minimized.
Objectives of Data Value Management:
- Monetize data: Increase the value of data directly or indirectly, e.g. through data-driven business models or optimizations.
- Increase efficiency and competitiveness: Through better decision-making, automation and personalization, companies can increase their efficiency and become more competitive.
- Better customer experience: Data allows a better understanding of customer needs and enables personalized offers and services that lead to higher customer satisfaction.
Why is data value management important?
In today’s data-driven world, a company’s ability to use data strategically is a crucial factor for success. Data value management enables companies to use their data in a targeted manner to remain innovative, efficient and competitive.
What is a Customer Data Platform (CDP)?
A CDP stands for Customer Data Platform. It is a technology that helps companies to collect, organize and use data about their customers. The main task of a CDP is to integrate and consolidate customer data from various sources (e.g. web tracking, CRM systems, e-commerce platforms, social media, email marketing) in order to create a complete and uniform customer profile.
Key features of a CDP:
- Data integration: A CDP collects data from various internal and external sources and merges it into a central customer profile.
- Customer-centric data structure: The CDP focuses on creating a 360-degree view of the customer. It tracks all customer interactions and touchpoints with a company.
- Real-time data availability: The data in a CDP is often available in real time, so companies can use up-to-date, reliable information to implement personalized marketing measures, for example.
- User-friendliness for marketers: A CDP is designed to be easily accessible to non-technical users, such as marketing departments. It offers intuitive user interfaces to control campaigns and create target groups based on the aggregated data.
- Data protection and compliance: As CDPs process personal data, they usually have strong functions to ensure compliance with data protection regulations such as the GDPR.
CDPs help companies to develop a deeper understanding of their customers in order to develop personalized and targeted marketing strategies.
Get to know udo now!
How much effort do I have if I want to use udo?
There is hardly any effort involved, so using udo is not comparable to implementing a normal customer data platform. You simply load your data into udo using a simple mapping – the platform does the rest for you. We will be happy to assist you with the details.
Where is udo hosted and is my data secure?
udo is “hosted and made in Germany”. The servers of our Software-as-a-Service platform udo are located in a secured server room and of course meet all modern requirements regarding security and technology.
What distinguishes udo from a Data Management Platform (DMP)?
A DMP works primarily with anonymous data, which is often used for short-term targeting in digital advertising campaigns, especially in the programmatic area.
A CDP, on the other hand, works with personalizable and long-term customer data that targets the entire customer experience and is used not only for advertising, but also for CRM, customer loyalty and personalization.
What distinguishes udo from a Customer Data Platform (CDP)?
The combination of Data Value Management and Customer Data Platform (CDP) makes udo a next-generation platform. udo provides important functionalities of a CDP such as the merging of data silos and the real-time analysis of the journey via a convenient user interface. But that’s just the beginning: In addition to company and event data, marketing specialists often need third-party data to segment and accurately describe target groups. If you want to create personas and search for statistical twins, you also need tools for qualitative data analysis that you would otherwise find in a Data Management Platform (DMP). udo is therefore CDP plus DMP – Data Value Management combined with a Customer Data Platform.
Can companies also use udo with first party data?
Yes, in any case, companies can also use udo only with their own first party data. Even with your own data, you can use udos to analyze the customer journey and deliver messages to the right audience. The precise coordination of touchpoints by means of data networking alone creates enormous added value. This is also shown by the term “orchestration”: accompany your customers harmoniously all the way to the transaction.
Why is Schober suddenly making software now?
In fact, Schober Software has been making software for 75 years! Software has always been an important part of our business. Based on many years of expertise in the field of personal and business data, we have always offered you the decisive technologies and competencies to successfully address your target groups along the customer journey. We have now bundled technology and know-how into one platform: udo turns crude oil data into fuel for your marketing.
Is udo DSGVO compliant?
Yes, udo’s data processing is DSGVO compliant. This way, you drive the digitization of your sales and don’t have to worry about data protection.
How does udo succeed in addressing my target groups correctly?
udo succeeds in addressing the target groups correctly thanks to the many different modules that give udo a huge marketing intelligence. These make udo an all-in-one solution for your digital sales. From cleansing your aggregated data to analyzing it automatically using artificial intelligence to targeting your customers, udo manages your digital sales. This qualitative data analysis and marketing automation gives you an accurate picture of your target audience and also knows the perfect channel to reach them.
How does udo succeed in individual marketing and the digitalization of sales?
udo is precisely designed for individual marketing and the digitalization of sales. In the field of MarTech Solutions, artificial intelligence combined with marketing intelligence is indispensable. However, what makes udo better than most other providers of digitization in sales is the total package of the 4 steps. Data cleansing, qualitative data analysis, segmentation as well as customer targeting all come from a single source. This is what makes udo so practical and attractive in the field of marketing automation.
