Digitization in CRM, sales and marketing
A CUSTOMER DATA PLATFORM
OF THE NEXT GENERATION.
A CDP “PLUS”.
Gain new customers.
Increase existing customer sales.
Reduce processing costs.
Only with udo you use AI and the power of data.
Common Customer Data Platforms (CDPs) work with first-party data, i.e. the customer’s own CRM data. However, these are neither cleaned up nor enriched, nor is there access to genuine new potential. As a result, the analytical view always remains one-dimensional on existing contacts and lacks access to additional potential in the area of new customer acquisition.
udo stands for universal data orchestrationand is a next generation CDP.
Both in the business-to-business (B2B) and business-to-consumer (B2C) segments.
Digitization of sales and marketing
Advantages of digitization regarding …
- Data Analytics and AI
Reduction of process and acquisition costs with automated contact routes
- Sales Resources
Reduction of personnel required for selection, evaluation and initial contact with suitable target customers - Digital technologies
Central processing and dissolution of data silos with permanent data maintenance for smooth automatisms - Campaigns
Central control, optimization of return on advertising spend and improvement of customer communication
udo – the only next generation CDP with a complete data universe for …
Meaningful analyses only work with “clean” and comprehensive data.
In udo, both data cleansing and data enrichment are already integrated.
True AI (Artificial Intelligence) only works with billions of learning data sets.
udo stands for universal data orchestrationand has the Schober data universe in its belly with 4.6 million company data, 58 million person data and billions of characteristics.
With udo and the Schober Data Universe, you not only automate your existing customer communications as you would with ordinary CDPs, but you get real value for deep customer insights, AI-powered automation of your lead processes, and endless opportunities in new customer acquisition.
58 million postal addresses
82 million mobile advertiser IDs
22 million e-mail addresses
19 million houses information
each with billions of additional descriptive characteristics
(e.g., sociodemographics, leisure, automotive, energy, travel, media, and more).
4.6 million postal addresses
5 million decision makers
3.3 million e-mail addresses
1 million mobile contacts
each with billions of additional descriptive characteristics
(e.g. industry, company size, employee class, technologies, website keywords, etc.)
udo – the only reasonable basis for:
Marketing Automation
Targeted campaigns or automated contact routes.
Digital or print.
Reduce effort and maximize your success!
Sales Automation
Drive your leads to close and next purchase in an automated way.
Up- & cross-selling at the highest level.
…for more sales through:
Existing customer expansion
New customer acquisition
Your easy entry into marketing automation with the udo Starter Kit
The functionalities and set-up of a customer data platform can appear complex at first glance. Although udo is very easy to use, you may first want to familiarize yourself with the numerous added values that udo offers you.
This is exactly why we developed our udo Starter Kit.
OUR ANSWERS
What is a Customer Data Platform?
All company data is collated and stored within a Customer Data Platform (CDP). This includes, for example, customer data, prospect data, campaign data, enriched data, customer care data, offline data, behavioral data, transaction data and much more. This 360-degree view of each individual customer is also known as a single customer view and is used for marketing activities and analyses. A customer data platform can be used in a variety of ways, e.g. for email automation, print mailing automation, digital product consulting or internal process automation through to comprehensive sales digitization.
How much effort do I have if I want to use udo?
There is hardly any effort involved, so using udo is not comparable to implementing a normal customer data platform. You simply load your data into udo using a simple mapping – the platform does the rest for you. We will be happy to assist you with the details.
Where is udo hosted and is my data secure?
udo is “hosted and made in Germany”. The servers of our Software-as-a-Service platform udo are located in a secured server room and of course meet all modern requirements regarding security and technology.
How does Print Mailing Automation work?
What distinguishes udo from a Data Management Platform (DMP)?
A DMP are strong in handling large amounts of data and deep analysis. This also offers udo. But in addition to the integrated DMP functionalities, udo delivers the tools of a Customer Management Platform (CDP): stream analytics of the customer journey, data mapping and customer discovery. udo is therefore DMP plus CDP.
What distinguishes udo from a Customer Data Platform (CDP)?
The integrated data universe makes udo a CDP “PLUS”. udo provides important functionalities of a CDP such as the merging of data silos and the real-time analysis of the journey via a convenient user interface. But that’s just the beginning: In addition to company and event data, marketing specialists often need third-party data to segment and accurately describe target groups. If you want to create personas and search for statistical twins, you also need tools for qualitative data analysis that you would otherwise find in a Data Management Platform (DMP). udo is therefore CDP plus DMP.
Can companies also use udo with first party data?
Yes, in any case, companies can also use udo only with their own first party data. Even with your own data, you can use udos to analyze the customer journey and deliver messages to the right audience. The precise coordination of touchpoints by means of data networking alone creates enormous added value. This is also shown by the term “orchestration”: accompany your customers harmoniously all the way to the transaction.
Why is Schober suddenly making software now?
In fact, Schober Software has been making software for 75 years! Software has always been an important part of our business. Based on many years of expertise in the field of personal and business data, we have always offered you the decisive technologies and competencies to successfully address your target groups along the customer journey. We have now bundled technology and know-how into one platform: udo turns crude oil data into fuel for your marketing.
Is udo DSGVO compliant?
Yes, udo’s data processing is DSGVO compliant. This way, you drive the digitization of your sales and don’t have to worry about data protection.
How does udo succeed in addressing my target groups correctly?
udo succeeds in addressing the target groups correctly thanks to the many different modules that give udo a huge marketing intelligence. These make udo an all-in-one solution for your digital sales. From cleansing your aggregated data to analyzing it automatically using artificial intelligence to targeting your customers, udo manages your digital sales. This qualitative data analysis and marketing automation gives you an accurate picture of your target audience and also knows the perfect channel to reach them.
How does udo succeed in individual marketing and the digitalization of sales?
udo is precisely designed for individual marketing and the digitalization of sales. In the field of MarTech Solutions, artificial intelligence combined with marketing intelligence is indispensable. However, what makes udo better than most other providers of digitization in sales is the total package of the 4 steps. Data cleansing, qualitative data analysis, segmentation as well as customer targeting all come from a single source. This is what makes udo so practical and attractive in the field of marketing automation.
