Who we are

The Schober Information Group introduces itself

Schober Information Group Deutschland GmbH supports its customers in the digitalization of sales and marketing. The basis of all services is the unbeatable data universe with millions of data and billions of features (digital, e-mail & post – business and consumer).
Measures that are essential for every company, such as data consolidation and cleansing, the enrichment of customer data with valuable additional features, AI-driven sales and marketing analyses and customized advertising across all channels, are implemented in the universal data orchestration platform – or udo for short.
Data value management meets customer data platform – a solution for all marketing requirements in digitalized sales that is second to none.

CONCRETE:

We stand for data-driven sales and marketing support.

We use our experience to drive innovation and our solutions to create lasting added value for our customers. Our self-developed 4-step method approach of the “Brahm’s staircase” ensures clear, measurable results. We develop for our customers the systematic development of their relevant target groups in B2B and B2C. To achieve this, we focus on the basis (level 1) – the data quality in our customers’ systems. This is followed by enrichment (stage 2) valuable additional information from the Schober data universe. This enables you to use AI-driven sales and marketing analyses (level 3) on a completely new level. Finally Campaigns (stage 4) are targeted at the right target groups with the right message and the right content at the right time via the right channels – by post, email and digitally. Schober also offers all of this automatically in the universal data orchestration platform “udo” and is thus setting new standards in data-driven marketing. udo finally makes the 360° customer view real, analyzes the customer journey in real time and ensures individualized customer interaction across channels – for a sustainable increase in your business success. Schober’s strength clearly lies in its extensive data universe. udo combines Data Value Management and Customer Data Platform. However, first-party customer data can only realize its full potential for best-in-class artificial intelligence (AI) and automated machine learning when combined with our third-party top-level data.

Tradition meets innovation

Schober in the course of time

1947
Foundation of the “Stuttgarter Adressenbüro” by Erwin Schober (12sqm, 3 employees); collection of company data on punched cards
1956
Klaus Schober joins the company; he left his mark on the company until his death in 2013
Long into the 60s
… target group marketing was pure manual work (metal embossing plates, manual sorting)
End of 60s
Print shop with high-speed presses; Schober is the first company to offer full service with target group analysis, direct marketing strategies, mail service and success monitoring
Early 70s
Beginning of the electronic age – Schober switches address recording to computers
Mid 70s
Move to Ditzingen; launch of lettershop
1986 until today
House evaluation: initially manual inspection of 21 million houses by more than 1,400 employees (today electronic evaluation e.g. satellite images)
1976
Opening of a first branch abroad (Switzerland)
1985
Klaus Schober becomes President of the German Direct Marketing Association (DDV)
1989
Creation of a new database for B2B and also B2C, taking into account the new German states
90s
Realignment; focus on the core competence “Intelligence around the address”.
1996 until 2012
Schober conducts lifestyle consumer surveys with up to 1,500 different pieces of information on all areas of life
2000s
Schober expands its range of services (lead generation, telemarketing, standalone e-mail campaigns, campaign management)
2010
Klaus Schober receives the Federal Cross of Merit on Ribbon
2013
After the death of his father, Ulrich Schober takes over the management of the company
as of 2016
Schober offers cross-media multi-channel campaigns (mobile, display or Facebook)
2018
Data collection Mobile movement data (geofencing); move to new company building in Leinfelden-Echterdingen (near Stuttgart Airport)
2020
With the launch of “udo”, a next-generation customer data platform, Schober digitalizes its entire portfolio
2021
Peter Ambrus, Martin Brahm and Sylvia Türcke are new owners of Schober Information Group Deutschland GmbH after successful management buyout
We are looking for support

Become part of the Schober team

We are always on the lookout for bright minds, dedicated doers, creative innovators, experienced professionals and young guns. Are you a data scientist, IT specialist, project manager, sales manager or career changer? Just take a look at our careers page – we look forward to getting to know you!

Contact

You would like to get to know us? We look forward to hearing from you.

Simply fill out the form with your data and your request. We will get back to you as soon as possible.

salutation
* mandatory fields
* mandatory fields
Thank you very much! Just one more step … In order for us to process your request as quickly as possible, please confirm your request in your email inbox now. If necessary, please also check the spam folder.
ALWAYS UP TO DATE

Subscribe to our newsletter.

Discover a world full of knowledge and opportunities! To take your business to a new level, you will receive in our newsletter

  • up-to-the-minute insights
  • groundbreaking trends
  • exclusive content and
  • access to valuable discount promotions

  Register now and experience how data and digitalization go hand in hand for your success.