With the CDP+ from data strategy to automation
Presentation by Martin Brahm at the digital conference “Marketing Automation Trends 2024” on 14.11.2023
Three key points from the presentation are:
- What is the “plus” behind the CDP+ and what makes it different
- How to acquire new customers directly from the CDP+
- How to increase inventory turnover and reduce process costs with CDP+
Have fun … and don’t forget to turn on the sound 😉
Personalization, Value Based Selling & Customer Journey Analytics
The digital conference “Personalization Trends 2021” at the end of June once again showed the marketers’ hard struggle for personalization. Schober expert Katrin Meier-Mwangai provides the solution in her conference contribution “Dream Trio PVC: Personalization, Value Based Selling and Customer Journey Analytics”! Whether it’s target group segmentation, testing strategies or other approaches, “personalization gives the addressee valuable recommendations and added value for themselves personally.” And for that, companies need multidimensional customer interaction with udo. If you want to know how thought leaders significantly increase deal opportunities, customer loyalty and sales, you can find out in this video.
Have fun … and don’t forget to turn on the sound 😉