DATA ENRICHMENT
Expand your database
By enriching your data with up-to-date additional information from the Schober data universe, you create the basis for a valuable qualification of your address database. Increase the effectiveness of your marketing strategy with this unbeatable database. After all, successful marketing depends to a large extent on in-depth knowledge of your target group and gives your company a decisive competitive advantage. For successful marketing, selective analyses and a professional customer approach, companies should know their customers very well – also and especially beyond their purchase history. Whether customers, prospective customers or website visitors – enrich your data with additional information from all areas of life (private addresses) or business areas (company addresses) for a 360-degree perspective on your customers.
The Schober Data Universe
Benefit from the enrichment of billions of additional descriptive features from our Schober data universe with 58 million private addresses. Expand your database with interesting characteristics such as consumer behavior or socio-demographics as well as additional information from two unique surveys of your own: The Schober individual home evaluation as well as Germany’s largest household survey, the Lifestyle Market Analysis and Consumer Survey. The so-called Schober Home Segments give you an insight into the diversity of our billions of features with a wide variety of characteristics.
Enriching your database with valuable additional information from Schober also gives you a decisive competitive advantage in the business customer sector, as you massively expand your analysis base.
- 4 million management decision-makers: managing directors, board members, owners, etc.
- Over 1 million second-level decision makers in marketing, HR, sales, finance, legal, security and more.
- Unique, up-to-date, verified by phone.
- 6,500 detailed industries with extensive additional information such as sales and employee numbers, vehicle fleet, advertising activity, geo-coordinates, building information, technology usage, and much more.
We enrich your customer master data with additional geographic information (spatial structures) as well as company-external market data (e.g. socio-demographic structures) to broaden your basis for important business decisions. Both for B2B (business-to-business) or B2C (business-to-consumer): Link our geographic features with your customer and address data for successful location planning, target group analysis, potential and competition analysis, microgeographic market segmentation, and service and sales optimization. The data assignment can be done for a single house, a street section, a street, a district or for a complete town. The geomarketing information can be enriched via interface directly when entering the address or conveniently added to large databases via a one-time upload. In order to be able to enrich as much data as possible, we always recommend that the data be subjected to data cleansing in advance. Please do not hesitate to contact us.
udo enriches your data automatically
udo is a combination of Data Value Management and Customer Data Platform (CDP), making it a next-generation platform. udo is the only CDP with an integrated data universe from which your data is automatically enriched in udo. This gives you unique insights into your customer and prospect data at the touch of a button. And not only that! All other necessary steps for the successful digitalization of marketing and sales are of course integrated – from data merging (data fusion) and cleansing to analysis and automated communication with existing customers. Unique highlight: Based on the insights in udo, you can transfer your target groups to the integrated Schober data and thus control your new customer acquisition directly from udo across all channels!
Never worry about outdated, incomplete, or uninformative CRM records again!
