Stuttgart, 31.10.2024 – Schober Information Group Deutschland GmbH has been a premium partner of TVB Stuttgart since the 2023/24 season. This partnership combines Schober’s expertise as a leading provider of data-driven marketing and sales platforms with one of the most popular handball clubs in the region. Together, the two partners aim to strengthen regional fan loyalty and the club’s digital marketing.

Technological edge thanks to Schober’s “udo” platform

Schober stands out in the market thanks to the unique structure of its “udo” platform, which acts as a combination of data value management and customer data platform. While conventional CDPs often work with raw data, “udo” is characterized by comprehensive data cleansing, an integrated data universe with over 58 million consumer data and specially developed AI modules that enable ongoing analysis and dynamic segmentation. As a result, “udo” creates a clean and reliable database on which TVB Stuttgart can base its marketing and fan loyalty measures – always in compliance with the highest data protection standards. The aim is to build long-term, loyal relationships and bring the club even closer to its supporters. “With the support of the Schober Information Group, we can reach our fans on a new level,” says Jürgen Schweikardt, Managing Director of TVB Stuttgart. “The ability to analyze fan interests more precisely and create targeted campaigns brings us closer to our fan community and provides a solid foundation for the club’s long-term success. This partnership opens up an innovative way of fan communication that benefits both our fans and our goals in the area of digital marketing.”

Schober promotes growth through data-based marketing strategies

With the “udo” platform, Schober supports TVB Stuttgart in developing data-based marketing strategies to increase sales and fan loyalty. The platform’s segmentation technology makes it possible to identify fans with similar interests and design targeted campaigns. Predictive analytics can also be used to address potential ticket buyers or sponsors at an early stage. As a result, the club benefits from both a targeted approach to different fan segments and effective cross-selling of tickets and merchandising offers.

Sports sponsorship as part of Schober’s corporate strategy

Sports sponsorship is a central component of Schober’s corporate strategy. “Sport creates emotions and connects people – it’s the perfect platform for building trust and anchoring the Schober brand in the region in the long term,” says Sylvia Türcke, Managing Director of the Schober Information Group. “We are delighted to be able to support TVB Stuttgart with our expertise in the areas of data management and digital marketing. This partnership underlines the flexibility and innovative strength of our solutions.”

TVB Stuttgart and Schober Information Group: A partnership for the future

The collaboration between TVB Stuttgart and the Schober Information Group has already shown positive results since the start of the 2023/24 season. Both partners see great potential in the partnership, not only to increase regional reach, but also to build sustainable fan relationships and grow together on a digital level. “With Schober at our side, we can develop not only in terms of sport, but also economically and digitally,” summarizes TVB Stuttgart. “We are looking forward to the future together and to providing our fans with even better offers tailored to their needs.”

About the Schober Information Group

Schober Information Group Deutschland GmbH is a leading provider of data-driven solutions for the digitalization of marketing and sales processes. The udo platform combines Data Value Management and Customer Data Platform and, with its extensive data universe, offers companies the opportunity to cleanse, enrich and analyze their customer data and make it usable for cross-channel marketing campaigns. This makes udo a unique solution for companies in all sectors to increase customer satisfaction and sales. More information at www.schober.de/udo