More profit with marketing automation

Address data, CDPs and the use of external data

Martin Brahm in conversation with Dr. Jörg Reinnarth

Martin Brahm, Managing Partner of the Schober Information Group, was a guest on Dr. Jörg Reinnarth‘s podcast“More profit with marketing automation“.

The two discuss the use of external data for various purposes such as acquiring new customers, customer reactivation and customer value analysis. The influence of weather data on customer behavior is also highlighted. The importance of a customer data platform (CDP) and the challenges of data cleansing will also be discussed.

Click here for the podcast.

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