Sports industry
automates marketing & sales

DATA VALUE MANAGEMENT MEETS CUSTOMER DATA PLATFORM

SALES GROWTH MADE EASY!

Would you like to market your free tickets, increase your merchandise sales and better utilize your hospitality area? Preferably without your own resources?

Then you should get to know the digital player udo now! udo stands for universal data orchestration and is a combination of data value management and customer data platform. udo automates your marketing and sales processes . You not only save valuable resources, but also increase your sales at the same time.

Our “Sport udo” …

merges your data sources. cleans up your databases. expands your data with the Schober data universe. uses machine learning for modern analysis of your fans and members. automates the expansion of your existing customer base. finds new sponsors for you.

udo logo

Find out here how you can gain a real competitive edge by using udo.

What can udo do for you?

A few highlights in the area of sport…

You keep your data clean!

A reliable database is the basis for all successful marketing and sales activities.
udo cleanses your data and merges it from any source.
This gives you a cleansed and consolidated marketing database (data lake) with a 360° view of member data, fan store data, ticketing, etc.

Get to know your fans and members!

The data universe integrated in udo with billions of features provides you with incomparable customer insights.
Customers from your industry use customer lifetime value or customer segment analyses, for example.
Although udo already has a large number of valuable analyses, we are happy to tailor analyses to your specific needs.

You will find new members!

With targeted campaigns, udo converts your fans into members.
In addition, udo can use geofencing at your sporting events to target campaigns to previously unregistered visitors.

udo processes your after-sales automatically!

udo automates your up-sell & cross-sell processes so that you can, for example, boost your merchandise sales or hospitality bookings in a targeted manner.
For example, you can boost your merchandise sales or hospitality bookings in a targeted manner.

Your members remain satisfied!

Automate your general member communication with udo (e.g. greeting, app download, birthday, general information on games and special events) to stay in constant contact with your fans.
A churn forecast integrated into udo helps you to take timely measures to ensure that your members stay your members.

You gain new sponsors!

Simply leave the sponsor acquisition to udo.
He will analyze your current sponsors, find new potential in the Schober data universe and manage the acquisition campaigns via various channels.

ARRANGE DEMO NOW

Thanks to the partnership with Schober, VfB will be able to structure its data management much better and more efficiently in future. This is an important building block for further improving the quality of service at VfB. This further development should be noticeable for our fans and also enable new offers.

Rouven Kasper, Chief Marketing and Sales Officer

VfB Stuttgart

No opt-in for advertising?

No problem!

We compare your CRM data against our data universe, which has over 20 million advertising consents.
We select the hits and send your advertising content to your CRM database with our data protection-compliant email or postal campaign.

Contact

Would you like to know more about our “Sport udo”?
We are looking forward to your inquiry.

Simply fill out the form with your data and your request. We will get back to you as soon as possible. Alternatively, you can also make an appointment directly via Calendly.

Make Calendly appointment directly

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