Dual study program

The aim of the Business Administration degree course in Service Management (DLM) with a focus on Consulting & Sales is to combine the necessary business management skills with service, consulting and sales skills and to train essential skills in organization, planning, control and communication. Graduates are qualified for numerous fields of work, including

• Collaboration in consulting and sales projects
• all functional areas of service providers and consulting companies (planning and organization; marketing and sales; project and quality management; controlling; personnel management …)
• Service and consulting departments as well as sales departments of companies

Business administration and service management form the core of the course. The elective subject “Consulting & Sales” allows students to set their own individual focus. Practical projects, case studies and management simulations complement the course.

Business administration and basic subjects

• Fundamentals of business administration, economics, law, scientific work, mathematics and statistics
• Financial accounting
• Corporate accounting, financial reporting and taxation
• Human resources management, organization and project management
• Corporate management and employee management

Field of study Service Management

• Fundamentals of value creation processes and business models in the service industry as well as project management and customer behavior
• Controlling & Quality, Marketing & Innovation in Service Management
• Marketing research in the service context
• Basics of automation and digitalization of services
• Digital transformation and new concepts in service management
• Integration seminar on industry topics

Major in Consulting & Sales (modules 3rd-6th semester)

• Consulting in business and change processes
• Consulting methodology
• Design of sales processes
• Sales and order management

Specialization options in the main course (elective subject 5th-6th semester)

• Digital technologies
• Finance, Accounting & Controlling
• Integrated service marketing
• Quality management (e.g. with acquisition of a DGQ certificate)
• Personnel management
• International Management

The course is supplemented by interdisciplinary key qualifications (including project management skills with the possibility of obtaining a certificate, presentation and communication skills, negotiation, mediation and conflict skills, team skills and international English skills). Project (integration) seminars are offered on a regular basis. The tasks are based on practical experience and resemble a classic consulting project, from the briefing by project partners to the final presentation. International project seminars, which are combined with a study trip abroad (e.g. India, Singapore/Malaysia), are also carried out.