The only AI agent with data
Welcome to the marketing of tomorrow.
udo is not a tool.
udo is the only AI agent that brings an entire universe of data with it.
udo enriches your data with relevant additional information, analyzes your customers and develops campaigns that hit the mark.
As they say: “No AI without data!”
We’ll show you why udo solves this …
What udo actually does for you …
Database Manager, Data Analyst and Marketing Manager in one.
udo builds a unique database for you, because it combines
- Your customer data
- with fresh potential data from the Schober data universe,
- learned campaign knowledge,
- Marketing Automation,
- and artificial intelligence.
To do this, it automatically pulls the relevant data from your systems via API, cleanses it and connects it in your own protected data cloud.
A unique data universe included.
Historical purchase information is important, but not sufficient for AI-based analyses and effective campaigns that hit the mark. We come from the world of data. With 58 million personal data (B2C) and 4.6 million company data (B2B) with billions of additional features, udo intelligently enriches your customer data.
Because only with the additional information about your customers can a deeper customer understanding be created and sales opportunities, hidden target groups and untapped potential be identified. Based on this, udo delivers precise, AI-supported recommendations for addressing and timing.
This creates a database that is “AI-ready” – for a better understanding of target groups, new potential and fully automated campaigns.
From analysis to campaign – everything is automated.
Once your database is ready, udo can really get started.
- It analyzes sales opportunities and untapped potential,
- recognizes target groups and creates personas,
- provides concrete campaign ideas based on your personas and sales opportunities in terms of channel, content and tonality,
- automatically implements the campaigns if desired (e.g. via API to your e-mail tool or your social media accounts),
- brings 5 control agents so that you can rely on udo,
- increases your existing customer sales and opens up new customer potential for you.
Working together like with an experienced colleague.
You can talk to udo as you would to an experienced analyst or marketing manager.
He listens to you, makes well-founded suggestions, answers your questions and, if you wish, takes on tasks for you directly.
udo works in compliance with the EU AI Act, accesses various AI models and presents you with all results in clearly structured dashboards – 24/7, checked, reliable and without hallucinations.
Your advantage:
Fast effect. More sales. Less effort. Saved resources. And an intelligent partner who always delivers.
udo helps to win the Digital Champions Award
By using udo, our customer bevo was able to digitize its sales and marketing processes. This was also considered innovative by DIGITAL X (an initiative of Deutsche Telekom and WirtschaftsWoche) and rightly honored with the Digital Champion Award. The reasoning: “By digitizing its sales and marketing processes and automating lead scoring, i.e. determining the willingness of potential customers to buy, bevo has significantly improved its processes. The time gained can be used to support existing customers.”
udo 1.0: Powerful with data
udo has always been a powerful tool. Because udo …
- merges and cleanses data
- enriches this data with billions of additional information from the Schober data universe
- subjects this unique database to in-depth analyses of your customers
- provides potentials (across all channels) from the data universe for new customer acquisition
- Automates communication with existing customers and thus strengthens up- and cross-selling
udo 2.0: EVEN more powerful than
AI agent with data
udo has now evolved into an AI agent.
Of course, udo still has all the advantages of its 1.0 version. But instead of interpreting your analyses yourself and deriving suitable measures for better campaigns, udo as an AI agent now does this for you.
Save yourself expensive employees such as data experts, analysts and marketing managers, because udo is your virtual employee who does everything completely automatically for you.
Data enrichment in udo with the highest quality
& GDPR compliance
Data origin & quality – transparency for your trust
We place the highest value on data quality, timeliness and legal certainty. That is why the data used in udo comes from verified, trustworthy sources:
- Business data: from publicly accessible directories that are regularly checked for up-to-dateness and accuracy.
- Consumer data: from our own surveys and from certified partners, with the verifiable consent of the data subjects (opt-in).
100% GDPR-compliant data enrichment
Data protection and compliance are essential for us. udo fulfills all requirements of the GDPR to guarantee you a secure use of the data:
- Transparency: All data is collected and processed according to clear, documented processes.
- Legal compliance: Processing is based on legitimate interests and/or consent in accordance with Art. 6 GDPR.
- Secure data processing: We use the latest technologies and encryption methods to ensure maximum security for your data.
The most important functions at a glance
Why is udo von Schober so unique?
Unique selling point:
udo is the only AI agent that works seamlessly with Schober’s comprehensive database – including:
- Billions of characteristics on private individuals, households & companies
- Up-to-date microgeographic and demographic data
- B2B and B2C data enrichment in real time
Advantage:
users immediately receive a qualified, data-based customer image – without having to rely on external data providers or third-party integrations.
Unique selling point:
udo enables customer insights at the touch of a button, e.g. through:
- Automated customer segmentation
- Target group comparisons with the market (“recognize blind spots”)
- Behavioral, purchasing power and interest profiles
Advantage:
No need for an additional data science team or external tools – udo provides the intelligence directly.
Unique selling point:
While many platforms specialize in sending emails or analysis, udo:
- Data import, data cleansing & data enrichment
- Target group selection & personnel development
- Campaign planning including channel, content and target group
- Campaign management across multiple channels (email, print, display, social)
- Performance measurement incl. uplift analysis and attribution
Advantage:
A central interface for understanding and targeting customers – and measuring results.
Unique selling point:
Made in Germany speaks for itself.
- Server location & data storage exclusively in Germany
- Private udo cloud (your data is in your own environment)
- GDPR-compliant data handling (incl. data pseudonymization, opt-in logic)
- Consulting & auditing by Schober compliance experts
- EU AI Act compliant
Advantage:
Data security & compliance for companies that work with sensitive customer data – e.g. in the financial or healthcare sector.
Unique selling point:
udo is not just a “tool”, but also provides strategic support for the user:
- Setup & onboarding by experts
- Individual customization on request
- Training, support & success monitoring
Advantage:
No self-service hurdle – we actively accompany you on your way to using AI.
OUR ANSWERS
What is udo von Schober?
udo is the only AI agent system with an integrated data universe for marketing & sales that automates the entire process from analysis to target groups/personas to campaign implementation – including clear dashboards and real-time transparency. This is how udo solves the common problem of “no AI without data” and clearly sets itself apart from the competition.
Did you know? udo stands for universal data orchestration.
Why is the data universe in udo so important?
General AI models cannot enrich your CRM data with valuable additional features. This means they cannot describe your target group or deliver fresh potential. They also don’t know your sales and can’t show you any sales opportunities.
But if you put your customer data and potential data in a protected data cloud, udo will help you as an AI agent to identify customer potential. It tells you which customers you need to approach, how and when in order to make the next turnover and expand your customer base, and it recognizes new potential. He will also tell you what requirements these potential customers have of you and which products you should ideally use to reach the target groups. At the same time, the agent helps you to develop the right approaches and set up the corresponding processes.
Why is this unique? Only udo combines customer data with potential data, campaign knowledge, marketing automation and AI.
How does udo succeed in individual marketing and the digitalization of sales?
udo is precisely designed for individual marketing and the digitalization of sales. In the field of MarTech Solutions, artificial intelligence combined with marketing intelligence is indispensable. However, what makes udo better than most other providers for digitalization in sales and marketing is the overall package of the 4 steps. Data cleansing, qualitative data analysis, segmentation as well as customer targeting all come from a single source. The expansion of udo into a genuine AI agent is what makes it so practical and attractive in the field of marketing automation.
Where is udo hosted and is my data secure?
udo is “hosted and made in Germany”. The servers of our Software-as-a-Service platform udo are located in a secured server room and of course meet all modern requirements regarding security and technology.
What specific tasks does udo take on?
udo works like an experienced colleague: You talk to him as normal, he makes well-founded suggestions, answers queries, prioritizes tasks and implements them automatically if desired (e.g. via API in your tools). udo …
- consolidates your data from the systems relevant to you in your own udo Data Cloud
- cleanses your data to make it ready for the enrichment of valuable additional information from the Schober data universe
- Analyzes sales opportunities and untapped potential
- Creates personas and target group segments
- provides campaign ideas (channel, content, tonality)
- implements campaigns (e.g. e-mail tool, social APIs if necessary)
- monitors its own results and continuously optimizes them in clear dashboards
Which systems and data sources does udo integrate with?
You can either load your data from your systems into udo via interfaces, use middleware such as Zapier or implement regular data uploads via a secure SFTP server. udo can therefore handle all common systems such as SAP S/4HANA, Microsoft Dynamics 365 Finance & Operations, Oracle Eloqua, Salesforce, HubSpot, Pipedrive (CRM) and optimizely Mailchimp, Brevo (e-mail) and Facebook Custom Audience.
If your desired systems are not listed, just contact us – we have connected everything to udo so far …
Can companies also use udo with first party data?
Yes, in any case, companies can also use udo only with their own first party data. You can also use your own data to analyze the customer journey with the help of udo and play out messages tailored to the target group. The precise coordination of touchpoints by means of data networking alone creates enormous added value. This is also shown by the term “orchestration” in the name of udo = universal data orchestration.
Can udo play out campaigns automatically?
Yes. Depending on authorization, udo can automatically transfer campaigns to connected systems (e.g. email tool, CRM, social media APIs if applicable). You define approvals/workflows; udo takes care of the rest.
Is udo EU AI Act and GDPR compliant?
udo’s data processing is GDPR compliant. udo follows cloud security by design: GDPR compliance, role-based access control, logging, data minimization and clear data sovereignty for the customer. Integration takes place via secure interfaces.
udo is also designed to be EU-AI-Act compliant: Transparency, risk management, governance and traceability are integral components – including role-based access and audit capabilities.
How does udo succeed in addressing my target groups correctly?
udo succeeds in addressing the target groups correctly thanks to the many different modules that give udo a huge marketing intelligence. These make udo an all-in-one solution for your digital sales. From the cleansing of your aggregated data and its automated analysis using artificial intelligence to the targeted customer approach, udo controls your digital sales. This qualitative data analysis and marketing automation gives you a precise picture of your target group and you also know the perfect channel to reach them.
How does the dialog work “like with an experienced colleague”?
You speak or write to udo in natural language. He understands context, asks questions, makes suggestions, prioritizes to-dos and implements tasks – transparently and reversibly – for you.
“Without hallucinations” – how does udo achieve this?
udo combines several AI models with checking and verification mechanisms (fact checks, source reference, rules). Results appear in clear dashboards – checked, comprehensible and reliable.
How quickly will we see results?
Initial quick wins are often possible in just a few weeks – e.g. better segmentation, higher response rates or reduced manual effort. The scope depends on the data situation and system landscape.
What advantages does udo bring to day-to-day business?
- Less routine work, more focus on strategy
- Faster decisions thanks to clean dashboards
- Higher conversion & CLV through more precise targeting
- Scalable campaigns across channels
- Significant savings in human resources
How flexible is udo with channels (email, social, web, CRM)?
Very flexible: udo delivers channel-specific ideas (content, tonality, timing) and controls playouts via connected systems. New channels can be integrated via APIs.
What are the requirements for the introduction of udo?
- Availability/connection of relevant data sources
- Access to target systems (e.g. e-mail tool, CRM, SAP, Fabric)
- Define roles and approvals (e.g. who can publish?)
We provide support with architecture, integration and change.
How does a typical onboarding process work?
→ Scoping & goals
→ Data/system check
→ Integration & setup
→ Pilot scenarios
→ Dashboards & approval workflows
→ Rollout & enablement.
→ Parallel training for teams.
What license/price models are available udo?
udo is available in three versions: udo STARTER, udo PLUS and the customized version udo PREMIUM. HERE is the overview:
The license depends on the scope, desired APIs and data volumes to be processed.
We will create a suitable offer based on your requirements.
