Challenges for marketing and sales

Why udo is the solution for CSOs and CMOs

udo Whitepaper digitalisierter Vertrieb
for medium-sized companies

Data-driven marketing and digitized sales

Are brand loyalty and customer retention yesterday’s news? In any case, the technical upheavals of recent years have turned some certainties upside down. CMOs and CSOs in the midmarket are challenged to adapt to the new conditions in both B2C and B2B business. In view of the thematic abundance – AI, ML, DSGVO, Last Cookie, Zero Data – decision makers in marketing and sales are strongly challenged. But, and this is our good news: The challenges are manageable. Brand loyalty and customer retention are still important and feasible. That’s what we want to show you on the next few pages and take you into a new world.

This white paper begins by looking at the three key challenges facing marketing and sales executives. The second part summarizes the consequences of the transformation for CMOs and CSOs, and then presents a concrete solution concept for the upcoming tasks in the following part with udo. The last part contains concrete use cases to provide practical knowledge and possible applications.
convey. In view of the large number of challenges, we are only showing a selection; we will be happy to provide you with further material and background on request.


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