The future of digital marketing & sales

Customer data platform, data, analyses, campaigns
80 years of expertise

Marketing success is based on data and digitization. We know both.

Schober has always stood for databases & data consolidation, data cleansing, analyses and successful marketing campaigns across all channels.

Combining data value management with a customer data platform creates a next-generation platform. The name: udo.

GET TO KNOW UDO
Schober services in 4 steps – get to know the “Brahm’s staircase”

FROM DATA STRATEGY TO AUTOMATION

Stage 1: Data cleansing & data fusion
A clean data basis is the foundation of success in sales and marketing. To do this, we break up your data silos, merge all sources and cleanse the data – for a 360° view of your data inventory.
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Stage 2: Data enrichment
Use the power of data! We enrich your database with valuable additional information from our data universe (4.5 million business addresses and 58 million consumer addresses, each with billions of additional characteristics).
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Stage 3: Target group analyses & AI
Focus on your customer: The expanded data base enables you to learn more about customer types, behaviors, and buying motives to derive targeted measures with the right approach via the appropriate channel.
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Stage 4: Campaigns & Orchestration
Leverage the new potential from our data universe with powerful campaigns across all channels. Manually or automated via our CDP “udo” for individual communication in an automated orchestration!
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bundled in only one platform

The 4 steps to your success – automated in udo

UNIQUE

The Schober data universe

Schober Datenuniversum B2B Adressen E-Mail-Adressen B2C Adressen Consumer Adressen Firmenadressen

Data is the
raw material of the 21st century

The unique Schober data universe not only helps you to acquire new customers. The extensive depth of characteristics – enriched with your database – also helps you to improve your CRM analyses. The data universe offers countless possibilities – simply contact us – also for information on international address potential.

With the help of udo, we are expanding our existing customer relationships and at the same time being supported in acquiring new bookers. This is because udo combines a first-class marketing database with versatile automation options in modern sales and marketing. Our result with udo: more sales, more qualified leads and our customers’ travel dreams come true.
Dr. Georg Welbers, Managing Director Marketing and Sales
alltours flugreisen gmbh
Thanks to the partnership with Schober, VfB will be able to structure its data management much better and more efficiently in future. This is an important building block for further improving the quality of service at VfB. This further development should be noticeable for our fans and also make new offers possible.
Rouven Kasper, Vorstand Marketing und Vertrieb des VfB Stuttgart
Rouven Kasper, Chief Marketing and Sales Officer
VfB Stuttgart
Raja uses udo von Schober to get to know new customers better and to evaluate them. With the help of udo, we address new customers at the right time via the appropriate sales channel and thus offer them an outstanding customer experience.
Peter Blumenschein, RAJAPACK
Peter Blumenschein, Head of Business Development
RAJAPACK Ltd.
With udo, we are significantly increasing our digital sales. We expect to generate up to an additional 2,000 leads per year. The way to the customer is shorter and faster, this is a convincing result from the cooperation with Schober.
Frank Bieletzki, bevo
Frank Bieletzki, Managing Director
bevo Vertriebs GmbH
We have been working continuously with Schober for over 15 years. For our automotive customers in particular, we implemented excellent campaigns to acquire B2B leads. Within the projects, Schober is not only a supplier of high-quality addresses, but also a flexible, committed and professional partner and consultant.
Christian Beitz, below
Christian Beitz, Partner and Key Account Manager
below GmbH
The sales-relevant “insights” from press releases supplied by the Schober Information Group provide us with exactly the content we need to address customers and prospects on regional events in direct marketing. This gives them a much more vivid and transparent picture of the risks that need to be covered by ERGO’s insurance products.
Marcel Böhl, Head of Customer Strategy & Development
ERGO Direct AG
We regularly determine our new customer potential via Schober and compare it with our customer data. Schober has proven to be a trustworthy and committed partner for us.
Thorben Schmitt, caprivi
Thorben Schmitt, Management Assistant
from Caprivi GmbH specialized personnel
Schober has been supporting us in lead generation for four years and is not only a data supplier, but also a comprehensive solution partner for us. The cooperation and advice is absolutely professional and sound. One notices the company’s decades of experience in this field.
Stefan Schulte, Planet Home Group
Dr. Stefan Schulte, Head of Marketing and Data Science
PlanetHome Group GmbH
We’ve been revolutionizing laundry drawers since 1993, and now we’re revolutionizing our marketing and all customer communications. With Schober udo, bruno banani is ideally positioned to systematically tap data as an asset.
Jan Jassner, bruno banani
Jan Jassner, Managing Director
bruno banani GmbH
Contacts we gain through search engines are usually seen only once. We can turn customers from Schober e-mail campaigns into loyal existing customers. This is exactly in line with our positioning: one stop store for your workplace, innovative and data-driven marketing and great customer service.
Sandy Kirchhoff, Senior Manager Commercial Marketing Europe
Viking Office Depot Germany GmbH
udo offers both high-quality data and intelligent technology. In addition, udo works DSGVO compliant and respects our data sovereignty as a platform user.
Martina Timmer, Geschäftsführerin Gastronomie-Kaufhaus.de. Eine zufriedene udo Kundin
Martina Timmer, Managing Director
Gastronomy department store.com
udo conquers Germany

Click through udo’s industry successes

Automotive industry automates marketing & sales Get to know our automotive udo!
to the automotive udo
Ein Fußball kurz vor dem großen Auftritt - spannend wie das, was udo für die Sportbranche tut.
Sports industry automates marketing & sales Get to know our sport udo!
to sport udo
udo verhilft zu glücklichen Urlaubern
Travel industry automates marketing & sales Meet our travel udo!
to the travel udo
Eine Frau mit Einkaufstaschen
Retail industry automates marketing & sales Get to know our retail udo!
to retail udo
Ein Gamer auf der Gewinnerstraße - genau wie die Gamingbranche mit udo
Gaming industry automates marketing & sales Get to know our gaming udo!
for gaming udo
udo verhilft zu glücklichen Urlaubern
Insurance industry automates marketing & sales Get to know our Insurance udo!
to the insurance udo
DISCOVER EVEN MORE

Our highlights at a glance

We have a wide range of products and services that offer some unique selling points for you.

Have you ever seen a customer data platform in business-to-business? And then coming alont with 4.6 million potential new customers? No? Then take a closer look at our “udo“!

 

Scroll to the right for more highlights …

01
udo – the only CDP with new potentials
All Customer Data Platforms (CDP) deal only with your inventory data. But what about new customer acquisition, the engine that drives your growth? With the integrated data universe for real new potentials, “udo” drives your engine! In B2B and B2C!
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02
Data universe B2B and B2C
Our unique data universe with 4.6 million business data, 58 million consumer data and our email pools in B2B and B2C inspires our customers in many areas of application – from the use for postal or digital advertising to the enrichment of additional features for their CRM database. Learn more about our data universe using data enrichment as an example.
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03
Data audit and cleansing
Every year, data in CRM systems changes by about 40%. We take a look at your data quality free of charge and give you a recommendation on your permanent cleansing options in a detailed report – not only in Germany, but also internationally.
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04
Analytical CRM
We enrich your customer data with characteristics from our data universe to identify holistic and accurate customer profiles. This helps to define the right entry and follow-up products and to adapt the promotional approach to the different customer types.
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For whom we work

An excerpt of satisfied customers

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Knowledge
Geschäftsführer Frank Bieletzki
udo Cases Digital sales: water specialist bevo relies on udo Water specialist bevo makes the route to the customer faster and shorter
To the Case
Digitization in CRM, Sales and Marketing
udo Cases udo short video udo – the next generation CDP – introduces itself in a short video
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Geoanalysen
Cases Geofencing for targeted new customer acquisition How does geofencing help to acquire new customers?
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Contact

You would like to know more? We are looking forward to your inquiry.

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