USE
THE POWER OF DATA

Customer data platform, data, analyses, campaigns
80 years of expertise bundled in one platform

Marketing success is based on data and digitalization. We know both.

Schober has always stood for databases & data merging, data cleansing, analyses and successful marketing campaigns across all channels.

Combining data value management with a customer data platform creates a next-generation platform.

The name: udo.

GDPR-compliant and made in Germany

udo: Data intelligence meets marketing automation

Why is udo von Schober unique compared to other customer data platforms?

  • Integrated Schober data & automatic enrichment
  • Combination of data cleansing, analysis, selection & campaign
  • Directly usable customer insights
  • GDPR-compliant from a German source
  • Immediate added value: upload data in private cloud to udo and get started
  • Personal project support and customization
With the help of udo, we are expanding our existing customer relationships and at the same time being supported in acquiring new bookers. This is because udo combines a first-class marketing database with versatile automation options in modern sales and marketing. Our result with udo: more sales, more qualified leads and our customers’ travel dreams come true.
Dr. Georg Welbers, Managing Director Marketing and Sales
alltours flugreisen gmbh
Thanks to the partnership with Schober, VfB will be able to structure its data management much better and more efficiently in future. This is an important building block for further improving the quality of service at VfB. This further development should be noticeable for our fans and also make new offers possible.
Rouven Kasper, Vorstand Marketing und Vertrieb des VfB Stuttgart
Rouven Kasper, Chief Marketing and Sales Officer
VfB Stuttgart
Raja uses udo von Schober to get to know new customers better and to evaluate them. With the help of udo, we address new customers at the right time via the appropriate sales channel and thus offer them an outstanding customer experience.
Peter Blumenschein, RAJAPACK
Peter Blumenschein, Head of Business Development
RAJAPACK Ltd.
We have been relying on Schober’s data expertise for decades – and for good reason. The precise data cleansing and merging massively increases the efficiency of our international marketing campaigns. Thanks to Schober, we have been able to minimize wastage and optimize personalized customer approaches. The collaboration is professional, reliable and characterized by innovative solutions that continue to inspire us. Schober is an indispensable partner for us when it comes to data quality!
Peter Jakobi, Senior Manager Customer Marketing
Viking Europe
With udo, we are significantly increasing our digital sales. We expect to generate up to an additional 2,000 leads per year. The way to the customer is shorter and faster, this is a convincing result from the cooperation with Schober.
Frank Bieletzki, bevo
Frank Bieletzki, Managing Director
bevo Vertriebs GmbH
We have been working continuously with Schober for over 15 years. For our automotive customers in particular, we implemented excellent campaigns to acquire B2B leads. Within the projects, Schober is not only a supplier of high-quality addresses, but also a flexible, committed and professional partner and consultant.
Christian Beitz, below
Christian Beitz, Partner and Key Account Manager
below GmbH
The sales-relevant “insights” from press releases supplied by the Schober Information Group provide us with exactly the content we need to address customers and prospects on regional events in direct marketing. This gives them a much more vivid and transparent picture of the risks that need to be covered by ERGO’s insurance products.
Marcel Böhl, Head of Customer Strategy & Development
ERGO Direct AG
We regularly determine our new customer potential via Schober and compare it with our customer data. Schober has proven to be a trustworthy and committed partner for us.
Thorben Schmitt, caprivi
Thorben Schmitt, Management Assistant
from Caprivi GmbH specialized personnel
Schober has been supporting us in lead generation for four years and is not only a data supplier, but also a comprehensive solution partner for us. The cooperation and advice is absolutely professional and sound. One notices the company’s decades of experience in this field.
Stefan Schulte, Planet Home Group
Dr. Stefan Schulte, Head of Marketing and Data Science
PlanetHome Group GmbH
We’ve been revolutionizing laundry drawers since 1993, and now we’re revolutionizing our marketing and all customer communications. With Schober udo, bruno banani is ideally positioned to systematically tap data as an asset.
Jan Jassner, bruno banani
Jan Jassner, Managing Director
bruno banani GmbH
Contacts we gain through search engines are usually seen only once. We can turn customers from Schober e-mail campaigns into loyal existing customers. This is exactly in line with our positioning: one stop store for your workplace, innovative and data-driven marketing and great customer service.
Sandy Kirchhoff, Senior Manager Commercial Marketing Europe
Viking Office Depot Germany GmbH
udo offers both high-quality data and intelligent technology. In addition, udo works DSGVO compliant and respects our data sovereignty as a platform user.
Martina Timmer, Geschäftsführerin Gastronomie-Kaufhaus.de. Eine zufriedene udo Kundin
Martina Timmer, Managing Director
Gastronomy department store.com
Data services in 4 levels – individually or integrated in udo

Cleanup, enrichment, analyses, campaigns

Stage 1: Data cleansing & data fusion
A clean data basis is the foundation of success in sales and marketing. To do this, we break up your data silos, merge all sources and cleanse the data – for a 360° view of your data inventory.
Stage 2: Data enrichment
Use the power of data! We enrich your database with valuable additional information from our data universe (4.5 million business addresses and 58 million consumer addresses, each with billions of additional characteristics).
Stage 3: Target group analyses & AI
Focus on your customer: The expanded data base enables you to learn more about customer types, behaviors, and buying motives to derive targeted measures with the right approach via the appropriate channel.
Stage 4: Campaigns & Orchestration
Leverage the new potential from our data universe with powerful campaigns across all channels. Manually or automated via our CDP “udo” for individual communication in an automated orchestration!
UNIQUE

The Schober data universe

Schober Data Universe - Customer data of all kind, mobile, building information, Mobile Advertising IDs, B2B and B2C and so on

Data is the
raw material of the 21st century

The unique Schober data universe not only helps you to acquire new customers. The extensive depth of characteristics – enriched with your database – also helps you to improve your CRM analyses. The data universe offers countless possibilities – simply contact us – also for information on international address potential.

DISCOVER EVEN MORE

Our highlights at a glance

We have a wide range of products and services that offer some unique selling points for you.

Have you ever seen a customer data platform in business-to-business? And then coming alont with 4.6 million potential new customers? No? Then take a closer look at our “udo“!

 

Scroll to the right for more highlights …

01
udo – the only CDP with new potentials
All Customer Data Platforms (CDP) deal only with your inventory data. But what about new customer acquisition, the engine that drives your growth? With the integrated data universe for real new potentials, “udo” drives your engine! In B2B and B2C!
02
Data universe B2B and B2C
Our unique data universe with 4.6 million business data, 58 million consumer data and our email pools in B2B and B2C inspires our customers in many areas of application – from the use for postal or digital advertising to the enrichment of additional features for their CRM database. Learn more about our data universe using data enrichment as an example.
03
Data audit and cleansing
Every year, data in CRM systems changes by about 40%. We take a look at your data quality free of charge and give you a recommendation on your permanent cleansing options in a detailed report – not only in Germany, but also internationally.
04
Analytical CRM
We enrich your customer data with characteristics from our data universe to identify holistic and accurate customer profiles. This helps to define the right entry and follow-up products and to adapt the promotional approach to the different customer types.
For whom we work

An excerpt of satisfied customers

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Knowledge
Geschäftsführer Frank Bieletzki
udo Cases Digital sales: water specialist bevo relies on udo Water specialist bevo makes the route to the customer faster and shorter
To the Case
Digitization in CRM, Sales and Marketing
udo Cases udo short video udo – the next generation CDP – introduces itself in a short video
to the video
Geoanalysen
Cases Geofencing for targeted new customer acquisition How does geofencing help to acquire new customers?
To the Case
FAQ

Your questions – our answers

What is the “udo” customer data platform?

“udo” stands for “universal data orchestration” and is a next-generation platform that combines data value management with a customer data platform. Sounds complicated at first, but it’s not at all.

Ultimately udo automates the four most important processes for marketing and sales:
1) By merging and cleansing data, you have your data from different sources in one place without overlaps. Sufficient standard fields are available for easy uploading of your data to the platform. Individual requirements can be implemented quickly.
2) udo’s integrated data universe automatically enriches your data with valuable additional information, so you immediately know so much more about your customers than just their previous purchasing behavior.
3) This broad database enables udo to provide AI-driven sales and marketing analyses at the touch of a button.

4) Select your target groups from udo for new customer campaigns across all channels and automate your communication with existing customers for even more sales.

udo does not replace your existing systems, but simply docks onto your existing landscape, so you avoid extensive and expensive migration projects. udo is ready for you to use immediately.

What makes Schober the best address trader for B2B data?

With almost 80 years of experience in the address sector, Schober has always been the market leader in address broking, address sales and address maintenance. Our data consolidation from various sources combined with sophisticated maintenance processes ensure the highest data quality.

What advantages do I have when I order company addresses in the webshop?

You can browse to your heart’s content according to various criteria and compile your address lists conveniently. Simply click on the desired target group criteria, start the count and download the addresses. As a free registered user, you can save your searches, call them up again later or transfer them to another country (DE, AT, CH) so that you do not have to enter the selection again. You can also view a preview of your selected addresses to check whether they match your requirements.

What additional data can I get on B2B addresses?

With the help of a targeted industry or supplementary keyword search, you have the option of compiling precisely fitting target groups. Regional selection criteria, number of employees, turnover, date of foundation as well as first and second management level contact persons (depending on availability) help you to find the appropriate addressees. Of course, communication data such as central telephone or fax numbers and e-mail addresses are also available.

Does Schober also supply international business addresses from countries outside the DACH region?

Thanks to our excellent partner network, we are able to provide you with company addresses worldwide. Benefit from our decades of experience in the address sector so that you always receive the top quality you need.

How can I order private addresses (B2C addresses) from Schober?

We have a data pool of 58 million private addresses. We have compiled the most important selection criteria for you on our “Private addresses” website so that you can easily put together your desired target group. Simply fill in the form and we will get back to you. For data protection reasons, we are not allowed to make the private addresses directly available to you as a company. We must ensure that
a) only tradespeople receive these addresses for marketing purposes and
b) we only send the addresses directly to a lettershop for printing and dispatch.
Thank you for your understanding.

What services does Schober offer in the area of data management and data enrichment?

Schober offers comprehensive services such as data consolidation and cleansing, enrichment of customer data with valuable additional features and AI-driven sales and marketing analyses. These services can be purchased on a modular basis, but are also automatically bundled in the “udo” platform.

Schober also offers interfaces (API) to automatically check and correct your data in real time. Connect your systems to our data know-how! Fully automated corrections, confirmations and enrichments via interface!

How does Schober support the digitalization of sales and marketing?

Schober supports its customers in the digitalization of sales and marketing by providing an extensive database and the “udo” platform. This combination enables personalized multi-channel marketing strategies and an efficient customer approach.

What data sources does Schober use to enrich customer data?

Schober combines data from various sources and draws on an extensive data universe comprising 4.5 million company addresses with 5 million decision-makers at the first and second management levels as well as 58 million private addresses from Germany, each with over 300 additional characteristics.

Contact

You would like to know more? We are looking forward to your inquiry.

Simply fill out the form with your data and your request. We will get back to you as soon as possible. Alternatively, you can also make an appointment directly via Calendly.

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udo customer data platform