USE
THE POWER OF DATA
Marketing success is based on data and digitalization. We know both.
Schober has always stood for databases & data merging, data cleansing, analyses and successful marketing campaigns across all channels.
Combining Data Value Management with a Customer Data Platform creates a next-generation platform.
The name: udo.
udo: Data intelligence meets marketing automation
Why is udo von Schober unique as a CDP compared to other customer data platforms?
- Integrated Schober data & automatic enrichment
- Combination of data cleansing, analysis, selection & campaign
- Directly usable customer insights
- GDPR-compliant from a German source
- Immediate added value: upload data in private cloud to udo and get started
- Personal project support and customization
The Schober data universe
Data is the
raw material of the 21st century
The unique Schober data universe not only helps you to acquire new customers. The extensive depth of characteristics – enriched with your database – also helps you to improve your CRM analyses. The data universe offers countless possibilities – simply contact us – also for information on international address potential.
An excerpt of satisfied customers
Your questions – our answers
What is the Customer Data Platform “udo”?
“udo” stands for “universal data orchestration” and is a next-generation platform that combines data value management with a customer data platform. Sounds complicated at first, but it’s not at all.
Ultimately udo automates the four most important processes for marketing and sales:
1) By merging and cleansing data, you have your data from different sources in one place without overlaps. Sufficient standard fields are available for easy uploading of your data to the platform. Individual requirements can be implemented quickly.
2) udo’s integrated data universe automatically enriches your data with valuable additional information, so you immediately know so much more about your customers than just their previous purchasing behavior.
3) This broad database enables udo to provide AI-driven sales and marketing analyses at the touch of a button.
4) Select your target groups from udo for new customer campaigns across all channels and automate your communication with existing customers for even more sales.
udo does not replace your existing systems, but simply docks onto your existing landscape, so you avoid extensive and expensive migration projects. udo is ready for you to use immediately.
What makes Schober the best address trader for B2B data?
With almost 80 years of experience in the address sector, Schober has always been the market leader in address broking, address sales and address maintenance. Our data consolidation from various sources combined with sophisticated maintenance processes ensure the highest data quality.
What advantages do I have when I order company addresses in the webshop?
You can browse to your heart’s content according to various criteria and compile your address lists conveniently. Simply click on the desired target group criteria, start the count and download the addresses. As a free registered user, you can save your searches, call them up again later or transfer them to another country (DE, AT, CH) so that you do not have to enter the selection again. You can also view a preview of your selected addresses to check whether they match your requirements.
What additional data can I get on B2B addresses?
With the help of a targeted industry or supplementary keyword search, you have the option of compiling precisely fitting target groups. Regional selection criteria, number of employees, turnover, date of foundation as well as first and second management level contact persons (depending on availability) help you to find the appropriate addressees. Of course, communication data such as central telephone or fax numbers and e-mail addresses are also available.
Does Schober also supply international business addresses from countries outside the DACH region?
Thanks to our excellent partner network, we are able to provide you with company addresses worldwide. Benefit from our decades of experience in the address sector so that you always receive the top quality you need.
How can I order private addresses (B2C addresses) from Schober?
We have a data pool of 70 million private addresses. We have compiled the most important selection criteria for you on our “Private addresses” website so that you can easily put together your desired target group. Simply fill in the form and we will get back to you. For data protection reasons, we are not allowed to make the private addresses directly available to you as a company. We must ensure that
a) only tradespeople receive these addresses for marketing purposes and
b) we only send the addresses directly to a lettershop for printing and dispatch.
Thank you for your understanding.
What services does Schober offer in the area of data management and data enrichment?
Schober offers comprehensive services such as data consolidation and cleansing, enrichment of customer data with valuable additional features and AI-driven sales and marketing analyses. These services can be purchased on a modular basis, but are also automatically bundled in the “udo” platform.
Schober also offers interfaces (API) to automatically check and correct your data in real time. Connect your systems to our data know-how! Fully automated corrections, confirmations and enrichments via interface!
How does Schober support the digitalization of sales and marketing?
Schober supports its customers in the digitalization of sales and marketing by providing an extensive database and the “udo” platform. This combination enables personalized multi-channel marketing strategies and an efficient customer approach.
What data sources does Schober use to enrich customer data?
Schober combines data from various sources and draws on an extensive data universe comprising 4.6 million company addresses with 5.5 million decision-makers at the first and second management levels as well as 70 million private addresses from Germany, each with over 300 additional characteristics.
What is data analytics?
Data analytics is the systematic evaluation of data in order to identify patterns, make informed decisions and optimize processes – in real time and automatically.
The typical analysis process includes:
- Data entry & preparation: Entering, cleansing and structuring the data.
- Exploration & enrichment: Statistical analysis and supplementation with external data for deeper insights.
- Analysis & forecasting: use of machine learning and AI to identify potential.
- Reports & visualizations: Results are prepared in dashboards and used for decision-making.
A distinction is made between four types of analysis:
- Descriptive analytics: What happened?
- Diagnostic Analytics: Why did it happen?
- Predictive analytics: what will happen?
- Prescriptive analytics: what should we do?
Modern data analytics solutions such as udo rely on automation to work quickly, efficiently and scalably – from the database to the recommendation for action.
What does data aggregation or data fusion mean?
Data aggregation or data fusion refers to the merging and consolidation of data – often from multiple sources – into uniform data sets, 360-degree views or clear key figures. In addition to the objective of neatly merging redundant data from several data silos so that the organization works on a uniform database, it is often also useful to aggregate key figures, for example to analyse customer behaviour, target group structure or sales potential.
Typical forms of aggregation in this context are:
- Total: e.g. total sales per customer segment
- Average: e.g. average order value per customer
- Maximum / minimum: e.g. highest interaction rate or lowest purchase frequency
- Number: e.g. number of customers with certain characteristics or in a region
These key figures help to make customer data tangible and derive targeted measures – for example for segmentation, campaign management or lead prioritization.
With solutions such as udo from Schober, data aggregation is automated, visualized and directly usable – for clear insights and well-founded sales and marketing decisions.
How does data cleansing work?
What is data cleansing?
Data cleansing is the process of identifying and correcting incorrect, duplicate or incomplete data. The aim is to create a reliable database that serves as the basis for analyses, customer communication and data-driven decisions.
Why is data cleansing important?
Poor data quality costs companies hard cash – through wastage, incorrect analyses and inefficient campaigns. Cleansing creates consistent, structured and accurate data – the prerequisite for precise targeting, valid insights and the successful use of AI.
What does the data cleansing process at Schober involve?
- Duplicate detection and merging: e.g. in the case of multiple customer entries from different sources.
- Removal of irrelevant or outdated entries: e.g. customers who are no longer active.
- Dealing with incomplete data: for example through intelligent supplementation or labeling.
- Detection of outliers and inconsistencies: for better model quality and reliable statements.
- Standardization and structural correction: e.g. standardization of spellings, formats or address fields.
- Validation: Checking for correctness, consistency and plausibility – with documented rules and reference data.
How do you benefit?
Schober offers data cleansing as an individual service, via API for integration into your systems or fully automated in the udo platform. This means that clean, ready-to-use data can be flexibly and scalably integrated into your processes – for greater efficiency, better customer insights and higher conversion rates.
