Digital future

Deutsche Post and Schober Information Group combine customer data platform and print mailing automation

Stuttgart, 26.09.2023 – Deutsche Post AG and Schober Information Group Deutschland GmbH have announced a cooperation in the area of Software-as-a-Service. The direct connection of Schober’s customer data management platform udo to Deutsche Post’s print mailing automation now completes the existing digital control options for campaigns and automated contact routes with the print mailing channel.


udo stands for universal data orchestration and is a next-generation customer data platform (CDP) – both in the business-to-business (B2B) and business-to-consumer (B2C) sectors. udo simply connects to the desired systems and applications and manages the complete lead funnel for more conversions. udo automates both simple tasks and complex processes in marketing and sales. Data precision is increased and customer contacts are improved. The Schober data universe integrated in udo not only takes analyses to a whole new level. Especially the direct access to real new potentials across all channels clearly sets udo apart from other CDPs.


The cooperation with Deutsche Post significantly expands the options available to udo customers, who can now address their new and existing customer communications not only digitally but also on-demand by mail as part of automated campaign flows.


With Print Mailing Automation, Deutsche Post enables the automated dispatch of addressed advertising mailings: Standard mailings or fully individualized based on customer behavior. By combining print mailings with digital channels (e.g. e-mail) in marketing automation systems such as Schober’s customer data platform udo and using customer characteristics, amplifier effects are achieved that additionally increase the advertising impact. An individual, precisely tailored advertising mailing can be generated for each end customer.


“We are pleased to announce our collaboration with Deutsche Post,” said Sylvia Türcke, Managing Director of Schober Information Group Deutschland GmbH. “Connecting Deutsche Post’s print mailing automation to our udo platform enables our customers to automate not only their digital customer communication channels, but now their physical ones as well, enabling greater reach and interaction with their target audiences.”


Deutsche Post offers its customers a wide range of services and solutions for physical communications, from letter mail to parcel delivery. Thanks to the cooperation with Schober Information Group Deutschland GmbH, customers of the udo platform can now also plan, create and execute postal mailing campaigns directly and easily via Deutsche Post’s Print Mailing Automation.


“We are very excited about the partnership with Schober and the opportunity to connect our print mailing automation with udo,” says Lars Schlimbach, Head of Partner Management DM at Deutsche Post. “The AI-based target group analyses in udo and the automated communication workflows are a perfect fit for our print mailing automation with its high degree of rule-based individualization. The intelligence of udo is hereby literally “put on paper” and becomes a tangible reality in the context of the customer journey.”


The cooperation between Schober Information Group Germany and Deutsche Post is a clear win-win situation for the further market penetration of both companies. For example, the the integration of Deutsche Post’s print mailing automation into the udo platform enables Schober Information Group’s customers to orchestrate their customer communications even better and more in line with their needs.





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