udo: New universal platform for data-driven marketing
udo combines all available data sources in the company in real time to provide a data-based and complete representation of the customer journey. Visualization, analytics and AI provide real-time analysis and insights.
To predict customer behavior and improve the dialog, the platform assigns all IDs to the respective target groups and plays out the messages along the customer journey – personalized and cross-channel.
udo thus bundles data, know-how and tools for personalized customer dialog in a single platform. This is customer journey analytics, but GDPR-compliant. The user of the platform retains control over the data as a prerequisite for digital value creation that complies with data protection requirements.