| udo (Basic license) | udo Premium (customized) | |
| *only at Schober! in CDP comparison | Basic license plus following exemplary functions and analyses (according to requirements) | |
| Data basis | Manual or automated flat file upload from any number of data sources Data formatting and cleansing* | Interface programming to your data sources; import duplicate information back into your systems*. Restore cleansed data to your systems*. |
| Data enrichment | Matching with and enrichment of the complete Schober data universe (approx. 58 million data with billions of features) Customer insights / customer profiling, filterable by data source, product groups, regionality (max. 3) | Export of enriched features from the Schober data universe*. Arbitrary extension of filter functions and regionalities |
| Analyses | Lead score new customer potentials from data universe (max. 3 models) scanned potential data for new customer acquisition:* Private customers: 2 million contacts (per lead score model); company data: 500,000 companies (per lead score model) Entry-level product analysis (per data source) for optimal targeting of new customers Cross-sell analysis (Next Best Offer) for existing customer expansion | Arbitrary extension of the lead score models Arbitrary expansion of potential data up to the complete data universe as well as information on channel affinity, reachability index* and closing probability Extension by any filter options, e.g. customer segments Extension by any filter options, e.g. product groups, different product combinations |
| Optional analyses | Customer lifetime value (customer value analysis) Sales potential analysis Churn Prediction ABC analysis Multi-Buyer Analysis Seasonality analysis Market basket analysis per segment (AOV) Customer journey with online AND offline sources Website visitor recognition (B2B) Voucher evaluation | According to requirement |
| Campaigns (planning and execution) | Marketing plan incl. Cost and ROI calculation (Campaign Analytics) Use of scanned potential data via all available channels (both own data and Schober data)*. Print mailing automation (B2B / B2C)* from individual to bulk mailing (via Deutsche Post) for existing communication and New customer acquisition* Emailing automation (B2B / B2C) for new customer acquisition* and existing customer communication via various emailing tool connections (e.g. Optimizely, Sendinblue …) | Customization of the marketing plan and campaign analytics In addition to print and e-mail, >90 million mobile advertising IDs (MAID)* available for mobile and display targeting |
| Other | Dashboard with company logo 4 roles for individual access and usage restrictions | Increasing the granularity of evaluations / displays Extended, individual role concept White label solution |
| *only at Schober! |
