udo STARTER, udo PLUS and udo PREMIUM
The most important functions at a glance
| udo STARTER | udo PLUS | udo PREMIUM (customized) | ||
| # 1 DATABASE | Manual data upload (flat file) Automated data upload (flat file) Data upload via API Website visitor recognition (B2B) Data fusion: consolidation of individual data sources to create golden records Data quality check Data formatting and postal correction Adjustment for deceased persons, relocations, insolvencies, changes of name Restoration of data adjusted by post | ✔ ✔ ✔ ✔ | ✔ ✔ up to 1,000 / month ✔ ✔ ✔ on request (SFTP) | ✔ ✔ up to 1,000 / month ✔ ✔ ✔ ✔ on request (SFTP) |
| #2 QUALIFICATION | Matching and qualification with the complete Schober data universe (over 60 million data and billions of features) Customer insights / customer profiling, by data source Filter function for customer insights by region and product (groups) as well as others as required Export of enriched features from the Schober data universe | ✔ ✔ | ✔ ✔ | ✔ ✔ ✔ ✔ |
| #3 ANALYSES | Lead Prediction: New potentials (Schober Datenuniversum) Lead prediction: prospect scoring for further processing Lead prediction: Any extension, e.g. channel affinity, reachability index, probability of conclusion Entry-level product analysis per data source (to optimize the approach to new customers) Extended initial product analysis with any number of filter options, e.g. customer segments Cross-sell analysis (next best offer) with standard filters (for the expansion of existing customers) Extended cross-sell analysis with any filters, e.g. product groups, various product combinations Product insight Customer development Multi-buyer analysis for existing customer expansion Seasonality analysis for expanding existing customers and approaching new customers Customer journey with online and offline sources Shopping basket analysis per segment (AOV) ABC analysis Utilization of potential Voucher evaluations Customer lifetime value (customer value analysis) Sales potential analysis Churn prediction Repurchase/rebooking prediction Further analyses on request | Any scores ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ | Any scores ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ | |
| #4 CAMPAIGNS | Utilization of the scanned potential for approaching new customers (Schober data print, telephone, e-mail) 160 million Mobile Advertiser IDs (MAID) available for targeting on mobile and display Use of the scanned interested parties in our own portfolio Interface connection to lettershop (print B2B / B2C) for existing print communication and new customer acquisition (API connection is charged at cost) E-mailing automation (B2B / B2C) for new customer acquisition and existing customer communication via various e-mailing tool connections Marketing plan incl. Cost and ROI calculation (Campaign Analytics) Customized marketing plan & ROI calculation | according to price list according to price list ✔ ✔ ✔ ✔ | according to price list according to price list ✔ ✔ ✔ ✔ ✔ | |
| OPERATION & MONITORING | Database Data quality Consolidation Analysis modules Project management APIs | ✔ ✔ ✔ ✔ at cost | ✔ ✔ ✔ ✔ at cost at cost | |
| 3 months, cannot be canceled | Annual contract (can be terminated 3 months before the end of the contract) | Annual or multi-year contract (can be terminated 3 months before the end of the contract) |
take a look?
Find out more about the little udo starter
Recognize the customer.
Win the market.
With the udo Starter you already receive a comprehensive customer profile analysis. Important insights for your business.
